金桂奖2025｜奖项解析及荣誉授权使用要求

金桂奖2025参选指南

GOA 2025 PARTCIPATION GUIDE

传统奖项

Traditional Categories Awards

最佳艺术香水奖

·专业评选·

展现艺术灵感与香水创作融合的佳作

最佳男士/女士/中性香水奖

·专业评选·

分别展现男士魅力、女士风情

与无性别风格的香水作品

年度杰出香水奖

·大众评选·

大众票选出的市场最受欢迎的香气

最受欢迎男香/女香奖

·大众评选·

大众心中男女香水的热门之选

最受欢迎海外香水奖

·大众评选·

仅限未在中国备案的海外品牌参与评选

让国内消费者领略到更多元化的香气魅力

Best Artistic Fragrance

(Professional Selection)

Celebrates masterpieces where artistic inspiration meets perfumery.

Best Male/Female/Unisex Fragrance

(Professional Selection)

Honors fragrances that embody masculinity, femininity, or gender-free elegance.

Top Fragrance

(Public Selection)

The market’s most beloved fragrance,

chosen by consumers.

Top Male/Female/Unisex Fragrance

(Public Selection)

The crowd’s favorite masculine

and feminine scents.

Top Overseas Fragrance

(Public Vote)

Exclusive to international brands not yet registered in China, showcasing global fragrance diversity.

新增奖项

New Categories Awards

最佳中国香水奖

·专业评选·

参选要求品牌创始人或

调香师为中国人的香水

最佳经典香水奖

·专业评选·

参选要求上市5年以上

致敬经时间考验的经典之作

最受欢迎中国/经典香水奖

·大众评选·

参选要求与专业奖一致

由大众票选出的本土、经典的热门香水

Best Chinese Fragrance

(Professional Selection)

Eligibility requires the brand founder or

perfumer to be Chinese.

Best Classic Fragrance

(Professional Selection)

Must have been on the market for 5+ years,

paying tribute to timeless creations.

Top Chinese/Classic Fragrance

(Public Selection)

Same eligibility as professional awards,

voted by the public.

香气类奖项

Fragrance Categories Awards

最佳液体香氛/香氛蜡烛奖

·专业评选·

评选品质卓越的液体香氛与香氛蜡烛

最受欢迎液体香氛/

香氛蜡烛/车载香氛奖

·大众评选·

大众喜爱的液体香氛、

香氛蜡烛及车载香氛

Best Diffuser/Candle

(Professional Selection)

Recognizes exceptional quality 

in liquid fragrances and candles.

Top Diffuser/Candle/Car Fragrance

(Public Selection)

Consumer favorites across categories.

设计类奖项

Design Categories Awards

最受欢迎香水/液体香氛/

香氛蜡烛/香氛创意设计奖

·大众评选·

表彰在包装或创意设计上表现突出的产品

Top Fragrance/Diffuser/

Candle/Creative Design

(Public Selection)

Honors outstanding packaging 

or innovative design.

获奖品牌获官方证书与奖杯，受邀参加颁奖典礼，与行业精英共襄盛举。

获奖作品可在产品包装、宣传材料中使用金桂奖荣誉称号。

Winning brands receive an official certificate and trophy, and are invited to the awards ceremony to celebrate with industry leaders.

Winners may use the Osmanthus Awards honor title on product packaging and promotional materials.

获奖品牌使用荣誉称号时，须注明：

① 获奖年份（如“2024”）

② 完整奖项名称（如“最佳艺术香水奖”）

③ 奖项等级（金奖/银奖）

示例：

2024金桂奖·最佳艺术香水奖（金奖）

When using the honor title, brands must include:

① Year of award (e.g., GOA 2024)

② Full award name (e.g., Best Artistic Fragrance)

③ Award level (Gold/Silver)

Example: 

GOA 2024 · Best Artistic Fragrance (Gold)