金桂奖2025｜从评选机制剖析“金桂奖”

金桂奖2025报名时间：4月23日-8月31日

报名网址：https://jgj.rihuama.com/

“金桂奖”自2023年创立以来，始终秉持着“专业、中立、公开、公平、公正”的原则，致力于通过严谨的评选机制与开放的行业交流，让更多人关注香氛文化、理解香氛艺术。希望以此平台，为优秀作品提供展示的机会，为消费者传递品质与审美的双重价值。

Since its establishment in 2023, the "Golden Osmanthus Awards" has adhered to the principles of "professionalism, neutrality, openness, fairness, and justice." It aims to raise awareness of fragrance culture and promote understanding of fragrance art through a rigorous selection mechanism and open industry communication. This platform hopes to provide opportunities for outstanding works to be showcased and convey the dual value of quality and aesthetics to consumers.

Double-Blind Evaluation Mechanism

Making Scent the Sole Criterion

金桂奖采用“双盲评”模式，通过匿名化与标准化流程，将评判标准聚焦于香气本身：

The GOA employs a "double-blind" model. Through anonymization and standardized processes, the evaluation criteria focus solely on the fragrance itself:

这一机制的本质，是还原“嗅觉艺术”的纯粹性——香气是否令人愉悦、层次是否丰富、留香是否持久，而非依赖品牌溢价或营销包装。它迫使品牌以产品力说话，也为独立调香师与小众品牌提供了与头部品牌同台竞技的机会。

全程匿名与双盲评的设计，从根本上切断了“买卖获奖名额”的可能性，奖项的归属便只能由香气本身决定。

The essence of this mechanism is to restore the purity of "olfactory art"—whether the fragrance is pleasant, whether its layers are rich, and whether its scent lingers, rather than relying on brand premiums or marketing packaging. It compels brands to speak through product strength and provides independent perfumers and niche brands the opportunity to compete on the same stage as leading brands.

The design of complete anonymity and double-blind evaluation fundamentally cuts off the possibility of "buying award slots," meaning that the award's ownership can only be determined by the fragrance itself.

Professional Judges + Public Judges

Aesthetic Balance from Diverse Perspectives

金桂奖的评审团由专业评委与大众评委共同构成，形成“专业高度”与“市场广度”的双重维度：

The judging panel of the GOA consists of both professional and public judges, forming a dual dimension of "professional depth" and "market breadth":

大众评委更倾向于选择香气普适性强、接受度高的作品，而专业评委可能更关注作品的创新性与艺术性。

Public judges tend to favor scents that are widely acceptable and have high adaptability, while professional judges may focus more on the innovation and artistry of the works.

Digital Evaluation Process

Transparency and Traceability in Authority

金桂奖的评选流程依托数字化工具，构建了一套高效、透明、可追溯的评审体系：

The selection process of the GOA relies on digital tools, creating an efficient, transparent, and traceable evaluation system:

数字化流程的背后，是金桂奖对“公平性”的极致追求。每一份评分、每一次操作均被系统记录，任何试图通过非正常手段影响结果的行为都将无所遁形。在透明化与可追溯的机制下，奖项的含金量，只取决于作品本身的实力。

Behind the digital process is the GOA’ ultimate pursuit of "fairness." Every score and operation is recorded by the system, and any attempt to influence results through improper means will be exposed. Under a transparent and traceable mechanism, the value of the award depends solely on the strength of the works themselves.

The Mission of the GOA

Promoting High-Quality Development 

in the Industry

金桂奖的评选机制不仅是为了评选出优秀作品，更是为了推动中国香氛香水行业的整体进步：

The selection mechanism of the GOA not only aims to identify outstanding works but also to promote the overall advancement of China's fragrance and perfume industry:

Returning Fragrance to Purity

金桂奖通过公正公平的评选标准，为香氛香水行业提供了一个公开、公平、公正的交流平台。其初衷是希望通过严谨的流程与开放的姿态，让更多人关注香氛文化、理解香氛艺术。

未来，金桂奖将继续以务实的态度，推动行业高质量发展，让香气成为连接品牌与消费者的桥梁，让中国香氛文化在专业与市场的双重滋养下，走向更广阔的舞台。

The GOA provides a public, fair, and just communication platform for the fragrance and perfume industry through impartial and fair selection standards. Its original intention is to let more people pay attention to fragrance culture and understand fragrance art through rigorous processes and an open attitude.

In the future, the GOA will continue to adopt a pragmatic approach to promote high-quality development in the industry, allowing fragrance to become the bridge connecting brands and consumers, and allowing Chinese fragrance culture to step onto a broader stage under the dual nourishment of professionalism and market.