金桂奖2025|从评选机制剖析“金桂奖”

创建时间:2025-05-30 10:55



金桂奖2025报名时间:4月23日-8月31日

报名网址:https://jgj.rihuama.com/





金桂奖2025参选指南

GOA 2025 PARTCIPATION GUIDE


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“金桂奖”自2023年创立以来,始终秉持着“专业、中立、公开、公平、公正”的原则,致力于通过严谨的评选机制与开放的行业交流,让更多人关注香氛文化、理解香氛艺术。希望以此平台,为优秀作品提供展示的机会,为消费者传递品质与审美的双重价值。


Since its establishment in 2023, the "Golden Osmanthus Awards" has adhered to the principles of "professionalism, neutrality, openness, fairness, and justice." It aims to raise awareness of fragrance culture and promote understanding of fragrance art through a rigorous selection mechanism and open industry communication. This platform hopes to provide opportunities for outstanding works to be showcased and convey the dual value of quality and aesthetics to consumers.




双盲评机制

让香气成为唯一的“语言”

Double-Blind Evaluation Mechanism

Making Scent the Sole Criterion


金桂奖采用“双盲评”模式,通过匿名化与标准化流程,将评判标准聚焦于香气本身:


The GOA employs a "double-blind" model. Through anonymization and standardized processes, the evaluation criteria focus solely on the fragrance itself:



统一公瓶,隐去包装

Unified public bottles, Concealing packaging


所有参选作品需褪去品牌标识与外观包装,仅以统一容器呈现。这一设计避免了评委因品牌认知、包装设计等非嗅觉因素产生主观倾向,真正聚焦香气本身的品质。


All entries must remove brand identifiers and external packaging, presenting only in uniform containers. This design prevents judges from developing subjective biases based on brand recognition or packaging design, truly focusing on the quality of the fragrance itself.



匿名评审,杜绝干扰

Anonymous judging, Eliminating interference


评委名单在评选之前完全保密,品牌方与评委间无直接接触,杜绝“人情票”或利益关联。同时,参选作品以编码形式进入评审流程,仅在最终审核阶段由监委会核对信息,确保流程公平公正。


The list of judges remains completely confidential before the selection, with no direct contact between brands and judges, preventing "favoritism" or conflicts of interest. Additionally, entries are coded for the evaluation process, with information verified by the supervisory committee only at the final review stage, ensuring a fair and just process.



这一机制的本质,是还原“嗅觉艺术”的纯粹性——香气是否令人愉悦、层次是否丰富、留香是否持久,而非依赖品牌溢价或营销包装。它迫使品牌以产品力说话,也为独立调香师与小众品牌提供了与头部品牌同台竞技的机会。


全程匿名与双盲评的设计,从根本上切断了“买卖获奖名额”的可能性,奖项的归属便只能由香气本身决定。


The essence of this mechanism is to restore the purity of "olfactory art"—whether the fragrance is pleasant, whether its layers are rich, and whether its scent lingers, rather than relying on brand premiums or marketing packaging. It compels brands to speak through product strength and provides independent perfumers and niche brands the opportunity to compete on the same stage as leading brands.


The design of complete anonymity and double-blind evaluation fundamentally cuts off the possibility of "buying award slots," meaning that the award's ownership can only be determined by the fragrance itself.





专业评委+大众评委

多元视角下的审美平衡

Professional Judges + Public Judges

Aesthetic Balance from Diverse Perspectives


金桂奖的评审团由专业评委与大众评委共同构成,形成“专业高度”与“市场广度”的双重维度:

The judging panel of the GOA consists of both professional and public judges, forming a dual dimension of "professional depth" and "market breadth":



专业评委

技术标准与艺术表达的双重把关

Professional judges: Dual gatekeepers for technical standards and artistic expression


专业评委涵盖国内外知名调香师、评香师、知名香水香氛博主,他们从原料选择、调香工艺、香气结构等维度进行技术性评判,同时考量香气的创新性与艺术表达。


Professional judges include renowned perfumers, fragrance evaluators, and well-known fragrance bloggers from both domestic and international backgrounds. They perform technical evaluations across dimensions such as ingredient selection, perfumery techniques, and fragrance structure, while also considering the innovation and artistic expression of the scent.



大众评委

市场反馈与消费体验的真实映射

Public judges: A true reflection of market feedback and consumer experience


大众评委由数千名消费者组成,其评分结果直接反映市场偏好。这一设计弥补了专业评审可能存在的“曲高和寡”问题,确保获奖作品既具备艺术价值,又能获得消费者认可。


The public judges consist of thousands of consumers, whose scoring results directly reflect market preferences. This design addresses the potential issue of "highbrow evaluation with little audience," ensuring that awarded works possess artistic value and are recognized by consumers.



大众评委更倾向于选择香气普适性强、接受度高的作品,而专业评委可能更关注作品的创新性与艺术性。


Public judges tend to favor scents that are widely acceptable and have high adaptability, while professional judges may focus more on the innovation and artistry of the works.





数字化评选流程

透明、可追溯的权威性

Digital Evaluation Process

Transparency and Traceability in Authority


金桂奖的评选流程依托数字化工具,构建了一套高效、透明、可追溯的评审体系:


The selection process of the GOA relies on digital tools, creating an efficient, transparent, and traceable evaluation system:



线上评分系统

Online scoring system


评委通过“金桂奖评选APP”对作品进行评分,系统自动汇总得分并生成排名,避免人工统计误差。


Judges score entries through the "GOA Selection APP," with the system automatically compiling scores and generating rankings, avoiding human statistical errors.



全程留痕,杜绝暗箱

All processes documented

eliminating dark box practices


从作品编码、评审记录到结果公示,所有环节均通过数字化系统留痕,监委会可随时追溯核查。


From entry coding and evaluation records to result announcements, all steps are documented through a digital system, allowing the supervisory committee to trace and verify at any time.



入围验证与市场核查

Validation of finalists and market verification


理事会对入围作品进行二次验证,确保其与市售产品一致,排除概念样品或违规参赛作品。


The council conducts secondary validation of the shortlisted works to ensure they align with commercially available products, eliminating conceptual samples or violations.



数字化流程的背后,是金桂奖对“公平性”的极致追求。每一份评分、每一次操作均被系统记录,任何试图通过非正常手段影响结果的行为都将无所遁形。在透明化与可追溯的机制下,奖项的含金量,只取决于作品本身的实力。


Behind the digital process is the GOA’ ultimate pursuit of "fairness." Every score and operation is recorded by the system, and any attempt to influence results through improper means will be exposed. Under a transparent and traceable mechanism, the value of the award depends solely on the strength of the works themselves.





金桂奖的使命

推动行业高质量发展

The Mission of the GOA

Promoting High-Quality Development 

in the Industry


金桂奖的评选机制不仅是为了评选出优秀作品,更是为了推动中国香氛香水行业的整体进步:


The selection mechanism of the GOA not only aims to identify outstanding works but also to promote the overall advancement of China's fragrance and perfume industry:



普及香氛文化,提升消费认知

Popularizing fragrance culture and 

enhancing consumer awareness


通过评选活动与公众传播,引导消费者从“跟风购买”转向“按需选择”,推动行业从流量竞争转向品质竞争。


Through selection activities and public dissemination, guiding consumers from "trend-driven purchases" to "need-based choices," shifting the industry from competition based on traffic to competition based on quality.



赋能民族品牌,走向国际舞台

Empowering national brands to 

reach the international stage


为本土品牌提供展示平台,助力其以文化自信与产品实力参与全球竞争。


Providing a platform for local brands to showcase their cultural confidence and product strength in global competition.






让香气回归纯粹

Returning Fragrance to Purity



金桂奖通过公正公平的评选标准,为香氛香水行业提供了一个公开、公平、公正的交流平台。其初衷是希望通过严谨的流程与开放的姿态,让更多人关注香氛文化、理解香氛艺术。


未来,金桂奖将继续以务实的态度,推动行业高质量发展,让香气成为连接品牌与消费者的桥梁,让中国香氛文化在专业与市场的双重滋养下,走向更广阔的舞台。


The GOA provides a public, fair, and just communication platform for the fragrance and perfume industry through impartial and fair selection standards. Its original intention is to let more people pay attention to fragrance culture and understand fragrance art through rigorous processes and an open attitude.


In the future, the GOA will continue to adopt a pragmatic approach to promote high-quality development in the industry, allowing fragrance to become the bridge connecting brands and consumers, and allowing Chinese fragrance culture to step onto a broader stage under the dual nourishment of professionalism and market.






金桂奖2025

参奖指南



金桂奖2025

报名网站操作指南



金桂奖2024

获奖名单



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