金桂奖 2025｜报名通道正式开启

第一个官方日化大奖

由中国日用化工协会联合《瑞丽》共同创立

旨在表彰杰出的香水香氛作品及品牌

The first official daily chemical award.

Co-established by the China Daily Chemical Association and Rayli Magazine.

Aims to recognize outstanding perfume and fragrance creations and brands.

专业、中立、公开、公平、公正、

透明、合规、非盈利

Professionalism, Neutrality, Openness, Fairness, Impartiality, Transparency, Compliance, Non-Profit.

旨在提升香氛香水行业影响力

宣传普及香氛香水知识

推动香氛香水行业高质量发展

To enhance the influence of the fragrance and perfume industry

To promote and popularize knowledge about fragrances and perfumes

To drive the high-quality development of the fragrance and perfume industry

拥有商标注册证书®或者TM；

如果是代理商则需要提供授权证书。

Must be an independent brand with a registered trademark (® or ™);

Agents/distributors must provide authorization certificates from the brand owner.

参选作品须满足在2025年5月之前上市销售（见注1）；香水需要有备案登记，香氛需要有商品条形码。

Products must be commercially available before May 2025 (see Note 1); Perfumes must have product registration/filing; fragrances must have a valid barcode

产品符合国家、行业标准及协会制定的团体标准（见注2）；产品没有在政府、社会组织和公众中有过不良记录

Products must comply with national & industry standards and relevant association guidelines (see Note 2); No record of non-compliance or negative incidents reported by government agencies, social organizations, or the public.

注1：历届“金桂奖”获奖/入围作品不能再次报名本届“金桂奖”。

注2：液体香氛产品需要满足《T/CHCIA013-2023液体香氛》标准要求。

Note 1: Previous winners/nominees of the Golden Osmanthus Awards are ineligible for the 2025 awards.

Note 2: Liquid fragrances must meet the "T/CHCIA013-2023 Liquid Fragrance" standard.

企业营业执照扫描件

Scanned copy of company business license

商标注册证、商标注册受理通知书商标转让文件、授权委托书等

Trademark registration certificate, trademark application acceptance notice, trademark transfer documents, power of attorney, etc.

《参选承诺书》盖章扫描件

① 作品包装正面照片

② 作品条形码图

③ 作品本身照片

④ 作品的香调、售价等信息

① Front packaging photo of the product

② Product barcode image

③ Product photo

④ Product fragrance notes, price and other information

① 香气类奖项报名需同时提交调香师介绍

② 设计类奖项报名需同时提交设计师介绍

① For fragrance category awards, perfumer's profile must be submitted.

② For design category awards, designer's profile must be submitted.

每个品牌最多可以报4个香气奖，2个外观奖（见注3）。每项的报名费用为300元，包含盲选物料费、运费等。

Each brand may submit up to 4 entries for Scent Awards and 2 entries for Design Awards (see Note 3). The registration fee is 300 RMB per entry, covering blind evaluation materials, shipping costs, etc.

作品入围/获奖后，每个奖项将收取2000元的费用；该费用包含奖杯、证书制作费，参加颁奖典礼活动等。

For each shortlisted/awarded entry, a fee of 2,000 RMB will be charged, covering trophy production, certification costs, awards ceremony participation, etc.

注3：每个品牌拥有4次香气奖的报奖机会和2个外观奖的报奖机会，即合计6次报奖机会。

Note 3: Each brand has 4 submission opportunities for Scent Awards and 2 for Design Awards, totaling 6 submission opportunities.

*2025年奖项设置根据2024年参与的品牌方、评委及消费者调研反馈进行了删减和新增。

*The award categories of GOA 2025 have been adjusted based on feedback from participating brands, judges, and consumers in 2024, with some categories removed and new ones added.

A1 专业选择奖项-香气奖

Professional Selection - Scent Awards

最佳艺术香水奖

最佳男士香水奖

最佳女士香水奖

最佳中性香水奖

最佳中国香水奖（新增，见注4）

最佳经典香水奖（新增，见注5）

Best Artistic Fragrance

Best Male Fragrance

Best Female Fragrance

Best Unisex Fragrance

Best Chinese Fragrance (New, see Note 4)

Best Classic Fragrance (New, see Note 5)

A2 大众选择奖项-香气奖

Popular Selection - Scent Awards

年度杰出香水奖

最受欢迎男香奖

最受欢迎女香奖

最受欢迎海外香水奖（见注6）

最受欢迎中国香水奖（新增，见注4）

最受欢迎经典香水奖（新增，见注5）

Top Fragrance

Top Male Fragrance

Top Female Fragrance

Top Overseas Fragrance (see Note 5)

Top Chinese Fragrance (New, see Note 4)

Top Classic Fragrance (New, see Note 6)

注4：中国香水是指品牌创始人/作品调香师为中国人的香水。

注5：经典香水是指上市5年以上的香水。

注6：海外香水奖仅限没有在中国备案的海外品牌申报。

Note 4: Chinese Fragrance refers to perfumes whose brand founders or perfumers are Chinese.

Note 5: Classic Fragrance refers to perfumes that have been on the market for more than 5 years.

Note 6: The Overseas Fragrance is only open to overseas brands without product registration in China.

B1 专业选择奖项-香气奖

Professional Selection - Scent Awards

最佳液体香氛奖

最佳香氛蜡烛奖

Best Diffuser

Best Candle

B2 大众选择奖项-香气奖

Popular Selection - Scent Awards

最受欢迎液体香氛奖

最受欢迎香氛蜡烛奖

最受欢迎车载香氛奖

Top Diffuser

Top Candle

Top Car Fragrance

C1 大众选择奖项-外观设计奖

Popular Selection - Design Awards

最受欢迎香水包装设计奖

最受欢迎液体香氛设计奖

最受欢迎香氛蜡烛设计奖

最受欢迎香氛创意设计奖

Top Fragrance Design

Top Diffuser Design

Top Candle Design

Top Creative Design

香水香气奖项

PERFUME SCENT AWARDS

协调性 HARMONY

透发性 DIFFUSION

体量感 VOLUME

创新性 CREATIVITY

愉悦度 PLEASURE

香氛香气奖项

FRAGRANCE SCENT AWARDS

透发性 DIFFUSION

创新性 CREATIVITY

愉悦度 PLEASURE

根据喜好对每个作品进行打分，不分维度

Judging based on personal preference without specific criteria

PC端登录报名网址

Register via PC at :

https://jgj.rihuama.com

http://www.goldenosmanthusawards.com

注册账号

提交企业信息提交品牌信息

审核通过后可进入下一步

Create an account

Submit company and brand information

Proceed to next step after approval

提交作品信息和申报的奖项

审核通过后可进入下一步

Submit product information and selected award categories. Proceed to next step after approval

审核通过后按报名奖项的数量支付报名费

Pay registration fee based on number of entries after approval

按照以下评选流程的要求准备作品以及寄送。

Prepare and ship products according to evaluation process below.

A/香气奖项评选流程

Fragrance Award Evaluation Process

以隐去了作品的名称、品牌、外观等信息的“盲选”包装形式，对作品的香气进行评选。

网上报名成功⭢主办方寄送“盲选”包装⭢品牌方灌装参选作品并回寄⭢主办方审核并对作品进行编码⭢进行大赛的初评和终评⭢入围和获奖作品参加颁奖典礼

Products will be evaluated in "blind selection" packaging that conceals name, brand and appearance.

Online registration → Organizer ships blind packaging → Brand fills and returns → Organizer reviews and codes → Preliminary and final judging → Shortlisted/winning products attend awards ceremony

B/外观奖项评选流程

Design Award Evaluation Process

仅对作品外观设计进行打分评选

网上报名成功⭢品牌方寄送评选作品⭢主办方审核并对作品进行编码⭢进行大赛的初评和终评⭢入围和获奖作品参加颁奖典礼

Evaluation based solely on product design appearance

Online registration → Brand ships products → Organizer reviews and codes → Preliminary and final judging → Shortlisted/winning products attend awards ceremony

“金桂奖”评选APP自动汇总各奖项作品得分，

由高自低依次排名。

The Golden Osmanthus Awards app automatically calculates and ranks entries for each award category from highest to lowest score.

理事会与监事会一同对入围和获奖作品进行验证，确保参选作品与市售产品一致，并排除涉嫌模仿抄袭的作品。

The Council and Supervisory Committee jointly verify shortlisted and winning entries to ensure they match commercially available products and eliminate any suspected of imitation or plagiarism.

如存在违规的作品，由金桂奖理事会核实后并取消资格，其排名之后的作品往前顺延。

The Golden Osmanthus Award Council will disqualify any non-compliant entries upon confirmation, with subsequent entries moving up in ranking accordingly.

获奖/入围单位可以将“金桂奖”获奖标志用于其产品、包装、海报和宣传片中；获奖单位，在使用荣誉称号及标识进行宣传时，需注明获奖年份、届别。

Winners/shortlisted entrants may use the Golden Osmanthus Awards logo on products, packaging, posters and promotional materials. When using the honor for promotion, the award year and edition must be specified.

未经授权，获奖单位不得授权第三方使用获奖标志；对于获奖单位，如因管理不善导致发生重大质量问题等，造成不良社会影响时，奖项称号予以撤销，收回奖杯、奖牌和证书，禁止继续使用奖项称号。

Winners may not authorize third parties to use the award logo without permission. If award-winning companies fail to maintain quality standards due to poor management, resulting in significant negative social impact, the award title will be revoked. Trophies, medals, and certificates must be returned, and further use of the title is prohibited.

金桂奖2024

获奖名单

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金桂奖2024精选

最佳香水

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金桂奖2024精选

最受欢迎香水

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金桂奖2024精选

最佳香氛

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金桂奖2024精选

最受欢迎香氛

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金桂奖2024精选

最佳包装设计

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金桂奖2024精选

最受欢迎包装设计

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